Welcome to CA – What’s your Powerball Dream? Everybody’s Got One!
The Powerball has landed in California bringing along with it an inspirationally aggressive marketing campaign. They boast larger jackpots, yet, recognizing people aren’t as materialistic anymore, are marketing to more humanistic players eager to be a positive change in this world. Powerball targets 38 million Californians with one powerful emotion – Hope. The campaign communicates…