LMU’s M-School has an amazing class called Personal Branding that I was fortunate to get a peek of today. First of all it’s never too late to reinvent ourselves and secondly, because I’m currently rebranding and rearranging my blog so this class will ask me all the right questions to get a wide perspective of what I want the blog to focus on.
WHY’D I START THE BLOG ANYWAY?
This blog (my third) started in 2012 as a daily writing exercise. Malcolm Gladwell’s Outliers preached that 10,000 hours honing my skill would make me a pro so my goal was 365 days of 365 words. Whether or not one agrees with Gladwell, one can’t argue that practice helps as does dedicating regular time to your skill. For a few months I spent 2-3 hours a night pounding out 1,500 words about anything I thought twice about, to later reduce to 365. Things stalled while I gathered application materials for/got into grad school.
Once I got my masters in Communication Management (and realized I am not changing my day job for now) I focused the energy towards rebranding and growing my blog.
DOES MY BLOG NEED MORE FOCUS?
Every time I think I have my glittery new focus (MINDFUL MIDLIFE for those still chasing older kids, while chasing down their center so they can remember who they were before kids) then I wanna do a pokemon post or something that demographic doesn’t relate to.
MAYIM BIALIK’S ADVICE
(from Blossom and The Big Bang Theory):
At the Blogher conference she revealed that her team and marketers are constantly asking her to focus, “What is the theme of your groknation.com blog”? She said, “How about that I’m human and I like to think about a lot of different things?!” Amen, Sistah!
So now, thanks to growing confidence in my “Why” (whole personal branding exercise to be explained later), I need to go through my content and organize it in general categories that will be easy to navigate. The other thing is being regular. With regular content, people will get to know you and your voice, and the kinds of things that you do. Some will eat up every post, some will only love the cooking or whatever, don’t get caught up on the overthinking part. Truly, if you’re producing posts then that is the most important!
Over-thinking leads to writers’ block which leads to crickets and tumbleweeds.