Considering I travel this freeway at least twice monthly since the late 80s, I’m shocked to be one of the last people to notice that Muffler Man, we’ll call him Carson based on location, now wears a Porsche jacket (since about 2013)!
Perhaps I never noticed his jacket due to the net that Japanese car companies cast on the South Bay curve of South Los Angeles. All 3 leaders’, Honda, Nissan and Toyota, corporate offices grew roots nearby. Then, Nissan left in 2006 and Toyota announced its (already underway) relocation to Texas, leaving large gaps in the So Cal car industry. With Hyundai already parked one county below LA, fans wondered who might pull ahead through this long stretch of freeway.
Check your mirrors, Porsche just pulled out of your blind spot to introduce you to their cars in a big way with the Porsche Experience Center. The part of me that loved going to Malibu Grand Prix as a teen totally just woke up and can’t wait to get my rear in the seat of a Porsche and take on this course (either as a driver or passenger).
Fortunately the starting lights ignite soon – it plans to open 2016.
Without reading Porsche’s press kits, I immediately see the necessity for building a place like this as I’ve known people who bought a magnificent Porsche, then got lapped by the little old lady from Pasadena! What better place to sell people on a performance car than by introducing them to everything from a race course to mountainous roads – all without leaving the 52-acre property. Cap on the subliminal thrill that they’re traveling faster than their unlucky peers on the freeway they rode in on, and the chills feel real!
Other onsite facilities include Human Performance (which I’m guessing offers a crash-course in pronouncing “Porsche”) to let you live the performance race car driver life for a day. To save you some speeding tickets, a restaurant will offer a delicious spot to come down from the adrenaline rush before you hop back on the freeway.
Porsche, perhaps originally drafting off these 3 companies, finds themselves in pole position poised for the next lap. Start your engines!
Check out more high-performance action from Atlanta by Eugene Fong!